The Actua initiative launched its new website. The Secretary of State for Economic Diversification, Josep Maria Missé, highlighted that this is a site willing to inform the citizens and businesses of the activities developed in the Actua initiative. Missé also noticed two singular aspects. First, the launch of an attention Online channel for companies, which will allow members of the Actua to be available through a “xat” team. This is a test that will facilitate faster and efficient attention. On the other hand, the site highlights all the promotional items that Actua initiative has achieved, as the document “Invest in Andorra.” This material contains the argument that is used during the various presentations, meetings with companies and potential investors. This argument allows unifying the messages and positioning the country in economic matters.
