The winning project by EVIX
EVIX is a Spanish startup which has developed a patented air cushion system integrated into the cyclist´s helmet. EVIX´s aim is to protect the cyclist´s neck in case of an accident. The airbag is hidden within the helmet and only deploys when the system detects there is an accident. EVIX´s product is unique as there are no other helmets on the market that include cervical protection.
The other two finalists were Citylegends, a sports and urban culture agency who presented a social platform to help governments, entities and organizations in generating more participation in sports and urban activitiesby uniting social networks, games and data. And Fanprime, a loyalty platform for entities and sports events in which, through gamification, fan participation increases and they have the possibility of purchasing related products, thus increasing the generating of data and sales for the organizing party.