The ACTUA program, in collaboration with the Spanish Embassy in Andorra organized on Tuesday a conference entitled “Marca España: la realización de una idea” by the director of the Office of the Government’s High Commissioner for Marca España, Rafael Conde de Saro.

Marca España was founded in 2012 with the aim of improving the country’s image within and outside its borders. The creation of the Government’s High Commissioner for Marca España, served to establish the body that plans and coordinates actions to promote this brand. Conde de Saro explained both the experience has the impact the brand has had since its creation. The ACTUA program took this example as a good starting point to understand the elements that make up a country brand.

This was the first of the actions that are planned to promote, debate and think about the creation of the brand Andorra, and the ACTUA program will submit the project to the ADI’s board of directors, inviting the institutions and the various economic actors in the country to participate in the work around the branding creation, considering its implementation and its economic and commercial potential.