Persuasive Electric Vehicle (PEV)

The Persuasive Electric Vehicle (PEV) is designed to encourage healthy lifestyle habits and provide a sustainable means of transportation. It combines the benefits of an electric powered vehicle, of an autonomous vehicle and of the shared bicycle programs.

Persuasive Electric Vehicle (PEV)


  • In transportation of goods mode, the PEV could cover delivery on what is known as “the last urban mile”. In other words, the PEV could be used as an autonomous courier service taking advantage of its attributes –small and maneuverable– to efficiently service congested city areas or cuts in traffic.
  • In passenger transport mode, the PEV would function as a bicycle providing more safety and comfort thanks to its structural design, which offers more protection than conventional bikes, as well as its electrical assistance system, easing effort while pedaling.

On September 23rd 2016, the Comú of Escaldes-Engordany and the Foundation signed a collaborative agreement for promoting innovation and technology. The town council is sensitive to new technologies and they see the deployment of new initiatives or projects that favor innovation as an opportunity to promote entrepreneurial spirit and to transform the parish. Furthermore they have provided technicians with spaces in the parish to carry out field tests.

Citizens involvement in the creation/innovation process allows the end user to participate in the prototype´s design improvement and, therefore, for the final product to be better accepted.

On September 24th 2016, a pilot test for the PEV took place at the Coprínceps Square.

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We call you!

Andorra is one of the best places in the world to set up the design, marketing, conception and engineering part of a company. Andorra Business helps us to internationalize our company with its connections/contacts to enter markets where it is more complicated to settle.

Max Commencal, CEO of Commencal

We have chosen to establish our company in Andorra due to its privileged natural characteristics that make it an emblematic country, its security, the moderate tax pressure it offers, and our belief in its strong potential to become a European healthcare hub.


We came to Andorra because we love mountains, because Spain and France were nearby, and especially because of the exceptional security framework that the Principality offers. We are very happy to continue with the support of Andorra Business, since thanks to them we have been able to establish many commercial links with international companies.

Jacques Gascuel, CEO of Freemindtronic
Elisabeth del Valle - Casos d'èxit Andorra Business

Andorra is a perfect place to develop and test all our innovations, to carry out comprehensive country pilots tests and to generate business alliances. The sports environment is impressive, especially because a large number of athletes live there and the country prioritizes the sector.

Elisabeth del Valle, CEO and co-founder of Onalabs

The decision to create a company in Andorra came not only because of the tax facilities, but above all because of the high quality of life and the presence of talented young people. NP Technology wants to grow in the world, expanding its presence in other countries, and Andorra Business has played a key role helping us in our internationalization process.

Marco Di Giampietro, CEO of NP Technology

Andorra is a very interesting country to bolster the expansion of a company. Furthermore, it is a paradise to live in, safe and with fair taxation. Andorra Business greatly helped us in finding events, places and companies with which to collaborate.

Miguel Manterola, CEO of Ship-Quik

We decided to open the clinic in Andorra because many of the Moto GP and Superbike riders that we advise live here, such as Fabio Quartararo and Pol Espargaró. Also because there are quite a few elite athletes living in the country. Andorra Business helped us for the launching of the business by providing us information on how to set up the company in the Principality.

Farmàcia Meritxell

Having a business in Andorra does not only mean having tax benefits. It is also easier on a bureaucratic level and to project yourself internationally. Andorra Business helped me in precisely this process, making my products known outside the Principality.

Nice Fruit

Andorra has a variety of advantages we took into account when we decided to establish the company in the country such as security, legislation and political stability. And after having done so, I was surprised by how much people love living in Andorra. It provides a very high quality of life.

José María Roger, President - Nice Fruit
Sergi Zamora - Casos d'èxit Andorra Business


We chose to come to Andorra afer the Covid pandemic noting the possibility to set up an audiovisual production and dubbing studio in the country, enabling us to working internationally. In addition, living in Andorra is wonderful for our children because of the environment and the great safety.

Sergi Zamora, CEO of Neela Studio