Friday 15 March 2024

Andorra Research + Innovation and Andorra Business in partnertship with the Global Sports Innovation Center powered by Microsoft (GSIC) and the support of SPSG consulting, are joining forces to select the best projects in startups around the world, and help them in their internationalization process.

The Andorra Sports Scale-Up Program aims to identify the most promising technological solutions that can help improve the sports industry in general, with priority given to those focused on winter and mountain sports. However, it is open to a variety of other sports as well and has the potential for scalability and internationalization.

The program will focus on the sports ecosystem in Andorra, which is naturally connected with Mountain and Winter Sports, but extends to a variety of other sports as well. The Scale-Up Program will help these companies to scale their internationalization efforts.

Three startups will be selected as finalists and will have the opportunity to access the three-month scale-up program and all the contents, mentoring sessions, and activities that it includes. The program also aims to improve educational methods through gamification platforms.

Iris Córdoba, General Manager at GSIC: “The second edition of our mentoring program in Andorra represents an invaluable opportunity for startups, especially those focused on mountain sports, cycling, AI solutions, esports, and other related fields, looking to grow and thrive in a dynamic, cutting-edge business environment. GSIC is committed to providing personalized and strategic support to each participant, making the most of the unique advantages that Andorra offers as a business destination. We look forward to welcoming new and exciting companies in this edition”.

Marc Saura, Secretary of State for Enterprise, Economic Diversification and Innovation: “”We work to develop Andorra as a reference in the experimentation and development of new products and services that connect sport with technology and innovation in a high mountain environment. Through Andorra Business, Andorra Research + Innovation and Andorra Living Lab, we want to strengthen a country ecosystem that promotes the coordination and validation of innovative projects. For this reason, and after the good reception and feedback from the participants of the first Andorra Sports Scale-Up Program, we are delighted that this second edition is being held”.

The program will select a cohort of three startups to join Andorra´s Scale-up Program with the aim of developing their activities in these areas:

  • Entrepreneurship and Innovation
  • Internationalizing in the sports industry
  • Andorra Ecosystem
  • Marketing & Sales
  • Business model, strategy and finances
  • And a lot more!

* Registrations for startups that wish to participate in the program open until April 19

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Andorra Business
Author: Andorra Business

Andorra Business és l’agència de promoció i desenvolupament econòmic d’Andorra. Impulsar sectors clau per a la diversificació de l’economia, captar i acompanyar la inversió estrangera i local, donar suport a les empreses andorranes per ser més competitives, i facilitar l’aterratge al país de noves empreses, són algunes de les nostres prioritats.